Be More Delusional
- Uncategorized
- April 21, 2026
You keep coming back to the same questions.
→ What would your business look like if you were delusional?
→ What decisions would you make if your founder ego got put to one side?
→ If you said yes and worked it out later?
→ What if you invested before you were ready?
→ What if you just asked?
→ If they said no… what’s the worst that could happen?
→ What would happen if nothing changed?
→ And if everything stayed the same as it is now?
You’ve asked yourself these questions. Be honest… you have. We all do.
I certainly did.
Before I walked away from a senior, well-paid corporate role. Before I stood on stages I once thought were reserved for “other people”. Before the consultancy work became consistent. Before I wrote my book, won an award, or was trusted with opportunities that once felt out of reach.
The questions didn’t change. Not once.
What changed was what I did after asking them.
That’s the bit people don’t talk about enough. We tend to believe that clarity arrives first—that confidence shows up, fear disappears, and then we act. But in reality, it rarely works that way. The questions come easily. It’s the answers we avoid. And even more so, the action that follows.
Most people stay there, hovering in the thinking.
They analyse, weigh up, and second-guess. They tell themselves they’re being strategic, sensible, measured.
In truth, they’re waiting. Waiting to feel ready, for certainty, for a version of themselves that doesn’t hesitate.
But that version never arrives.
The people who move forward aren’t the ones without fear. They’re the ones who reach a point where staying the same becomes more uncomfortable than doing something about it.
That’s the shift.
Not in the question, but in the decision that follows.
Because at some point, you realise that “not yet” has been your answer for far too long. And it’s costing you more than any perceived risk ever could.
So you move.
→ Send the pitch you’ve rewritten ten times but never shared.
→ Raise your price, even though your voice wobbles when you say it out loud.
→ Say yes to the room you’re not sure you belong in.
→ Invest before you feel ready, because you know ready isn’t coming.
→ Have the conversation you’ve been avoiding.
→ Ask—clearly, directly—for what you actually want.
And something shifts.
Not instantly or perfectly. But noticeably.
On the other side of those decisions is a business that begins to feel more like yours. The kind of work you actually want to do starts to appear. The clients who value what you bring step forward. The money begins to reflect the level you’re operating at, not the level you’ve been hiding in.
Opportunities that once felt closed start to open, not because they suddenly appeared, but because you finally stepped towards them.
It can feel delusional at first.
To act before certainty. To back yourself without proof. To believe there’s space for you at a level you haven’t yet reached.
But maybe that’s exactly the point.
Because what you call delusion might just be the early stage of self-belief.
So here’s where to start.
Pick one of those questions. The one you keep circling, that makes you slightly uncomfortable because you already know your honest answer.
Answer it properly.
And then, act on it.
Not when you feel ready, when it feels safe, or when you’ve thought it through one more time.
Now.
Because the difference between the people who build the business they want and those who don’t isn’t better questions.
It’s what they do next.
