sales lessons

7 Sales Lessons from Being a Top Sales Performer (That Not Enough People Are Applying)

In a world where attention is the most valuable currency, sales has evolved far beyond scripts and surface-level persuasion. After years of performing at the top level, one thing has become clear: success in sales isn’t about doing more; it’s about doing the right things consistently. Yet, many of these fundamentals are still being overlooked. Here are seven sales lessons …

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I'm Bad At Sales

Why Saying “I’m Bad at Sales” Is Hurting Your Business (And What to Do Instead)

Why “I’m Bad at Sales” Isn’t the Flex You Think It Is “I’m really bad at sales.” It’s something I hear all the time, especially from founders who’ve genuinely built something impressive. They say it almost like a badge of honour, as though distancing themselves from “salesy” behaviour somehow makes them more trustworthy. But here’s the truth: it’s not the …

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Building Authority in Sales

I began my career trying to fit in. Like many in media sales, I learned quickly what success was supposed to look like: polished, persuasive, and always a step ahead. My early roles at Harrods, The Mirror, FHM and Heat taught me how to sell in high-performance environments where results mattered, and confidence was currency. So when I later stepped …

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Be More Delusional

You keep coming back to the same questions. → What would your business look like if you were delusional? → What decisions would you make if your founder ego got put to one side? → If you said yes and worked it out later? → What if you invested before you were ready? → What if you just asked? → …

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Premium brands sell identity.

Premium Brands Don’t Need to Add More Value, They Sell Identity.

I recently spent over £3,000 on a new Apple MacBook Pro from Apple. That’s not the shocking part. The surprising part is that for that price… it doesn’t even come with a plug. No charger in the box. And yet millions of people, myself included, continue to buy Apple products without hesitation. The Apple iPhone, Apple AirPods, and MacBooks sell …

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The Quiet Work of Maintenance in Founder Life

I don’t have a word of the year. Saying that out loud felt oddly uncomfortable, like I was quietly opting out of a ritual that so many people find grounding. I also haven’t started a vision board, and if I’m honest, I probably won’t this year. I’ve loved them in the past. They’ve helped me clarify what I wanted to …

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Not Another Sales Identity New Year Quiz… Except It Is (Kind Of)

Let’s be honest. The internet doesn’t need another generic New Year quiz telling you how to sell, or about your sales identity. But what is useful? Understanding how you naturally sell, because that’s where your real power lies. Not everyone sells the same way, and that’s not a problem to fix; it’s an advantage to lean into. Some founders thrive …

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Why Your Content Isn’t Converting

If you’re already posting consistently but still not seeing a meaningful lift in enquiries or sales, there’s a good chance the problem isn’t your offer, your expertise, or even your consistency. It might be something far simpler, and far more human: you’re skipping content that converts intentionally. It’s easy to fall into the habit of sharing tips, promoting offers, and …

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The One Question That Can Change Everything in Your Business

What if there were just one question that could unlock the thing you’ve been avoiding, the one thing you know would move your business forward and change your business mindset? The thing that would bring in more income, more ease, and more impact. It’s rarely a mystery what that thing is. You probably already know it. Maybe it’s finally raising …

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