Investing in Your Business: Why Playing Small Won’t Get You Far

Not investing in your business is like booking an economy ticket and hoping for an upgrade. Sure, it happens once in a while, but it’s not a strategy—it’s a gamble. If you’re serious about building something sustainable, you need to be in control, not relying on luck.

Why Some Coaches Thrive While Others Struggle

Every industry has its success stories—the ones that breakthrough, build sustainable businesses, and create real impact. And then some stay stuck, constantly hustling but never quite hitting their stride. What separates them? Investment.

Investing in coaching, mentorship, and education doesn’t guarantee overnight success. However, the effect of consistent learning and taking action eventually pays off. When you invest in yourself and your business, you’re accelerating your growth, avoiding costly mistakes, and developing the resilience needed to navigate challenges.

Shifting from Short-Term Wins to Long-Term Growth

When I left my last corporate role working for a luxury brand, people asked, “What will you do without the incredible staff discount?” My response: “I’m going to make enough money to buy it at full price.”

At the time, I thought material success was the goal. What I didn’t realize was that once I started investing in myself—my skills, mindset, and business development—the things I once desired mattered less. Instead, I became obsessed with something far more valuable: growth.

If you gave me £100K to spend tomorrow, I doubt designer goods would even make the list. But personal and business development? That would be at the top. Because that’s the investment that keeps paying back, over and over again.

The Power of Personal Responsibility

One of the most crucial skills in growing your business is self-realization and personal responsibility. When you truly understand that your success is in your hands, you step into what I call Your Magnetic Era. This is the phase where you stop chasing opportunities and start attracting them. The clients, the partnerships, and the success you’ve been working toward… they come to you because you’ve done the inner work and built the foundation to support them.

Making the Leap

So, are you ready to stop leaving your business growth to chance? Investing in yourself and your business isn’t always comfortable, but it’s necessary. The question isn’t whether you can afford it—the question is whether you can afford not to. Because the real upgrade isn’t in your seat—it’s in your mindset, your skills, and your ability to create lasting success.

Play small, stay small. Invest, grow, and watch the opportunities unfold.