More Heart, Less Hustle
- Uncategorized
- April 21, 2025
I Didn’t Set Out to Write a Book…
Honestly, I didn’t.
I never had “write a book” on my vision board. I didn’t block off time to outline chapters or dream about seeing my name on a cover.
But what I did have were conversations.
Over and over again, I kept hearing the same things from the brilliant, passionate, values-driven founders I worked with:
↳“I love what I do, but I hate selling.”
↳“Sales calls feel awkward and unnatural.”
↳“I freeze when it’s time to ‘pitch’ myself—even though I know I can help.”
↳“I just wish sales felt easier… more me.”
And every time I heard those words, they stuck with me.
Because these weren’t people who lacked skill or drive.
These weren’t businesses that didn’t have something truly valuable to offer. These were thoughtful, service-based business owners with a real desire to help—and yet, sales was the sticking point.
Not because they weren’t capable. But because of what they’d been told sales had to look like.
Pushy. Performative. Manipulative. Scripted. Hustle-heavy. All the things that made them shrink, second-guess, or show up in ways that didn’t feel aligned.
And I realised—this isn’t just about technique or strategy.
This is about unlearning.
It’s about rewriting the story we’ve been told about what sales should look like—and making space for something far more powerful, and far more human, in its place.
So no, I didn’t set out to write a book. But I couldn’t not write this one.
Introducing: More Heart, Less Hustle
This book is for the founders, coaches, creatives, and service providers who want a way of selling that actually feels good.
It’s for the ones who care more about connection than conversion tricks. Who want their sales process to reflect their values. Who are tired of trying to fit into strategies that were never built with them in mind.
If that’s you, I want you to know something:
↳You’re not the problem.
↳You don’t need to change who you are to sell successfully.
↳You don’t need pushy tactics, awkward scripts, or hustle-mode 24/7.
You just need a different way—one that actually works because it feels like you.
Inside More Heart, Less Hustle, you’ll learn:
↳How to shift your mindset around sales so it finally feels possible (and even fun)
↳The sales fundamentals that actually matter (and what you can confidently let go of)
↳Structure sales calls with the Authentic Sales Conversation Roadmap
↳Attract and convert clients through messaging and conversations
↳Connect with potential clients in the DMs—without feeling awkward or inauthentic
This book isn’t about being slick. It’s about making it easy for the right people to say yes. Without the hustle. Without the hype. Without losing yourself in the process.
This is for you if you…
↳Have ever felt awkward or anxious about selling
↳Want to grow your business, but traditional sales advice doesn’t sit right with you
↳Crave clarity, confidence, and a process that feels natural to you
↳Believe sales can be an act of service, not persuasion
If that resonates, I wrote this for you.
With more heart. Less hustle. Always.
You can grab your copy of More Heart, Less Hustle right here: Buy the book on Amazon
Whether you read it cover to cover or dog-ear the chapters you need most, I hope it helps you sell in a way that feels more aligned, more easeful, and more you.
